Thanks to the strong bora wind that blows during the winter months from Velebit, the surface of the island of Pag is bare and is often compared to the moon. The aromatic herbs that grow from the stones are the reason for the unique taste of the famous Pag sheep cheese, which alongside the famous lamb and seafood delicacies makes up the traditional gastronomic offer of the island. Pag is the most interesting town on the island in cultural and historical terms. It is a town of salt and the famous handmade Pag lace, which is UNESCO protected intangible heritage, which still today lives on the streets of this old medieval town. Built according to a design by the famous Renaissance sculptor Juraj Dalmatinac, the old town centre is a cultural monument which in the summer months offers its guests a multitude of cultural events, entertainment (carnival, folklore...) and meets all tourist demands. Along the 20 kilometres of indented coastline, Pag has beautiful sandy beaches, hidden coves, healing mud and hiking trails.